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ISBN-10: 1845448170

ISBN-13: 9781845448172

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1996). Cautions against using designs that include dominated alternatives because “the respondent choices do not reveal information about trade-offs between the levels of different attributes” do exist (Carson, 1997). However, what might appear to be a dominated or implausible alternative to the researcher or a respondent may not be for another, so the options generated by the design were used as generated. This led in one run to a two-dollar price difference between two alternatives, reflecting the two extreme price points.

2004), “The three faces of consumer promotions”, California Management Review, Vol. 46 No. 4, pp. 23-42. J. (1982), “Factors affecting coupon redemption rates”, Journal of Marketing, Vol. 46 No. 4, pp. 102-14. A. (2001), “Coupon response in services”, Journal of Retailing, Vol. 77 No. 1, pp. 139-51. R. W. , New York, NY, imprint. , Donthu, N. and Lee, S. (2000), “An examination of selected marketing mix elements and brand equity”, Academy of Marketing Science, Vol. 28 No. 2, pp. 1-19. 386 Pricing differentials for organic, ordinary and genetically modified food Damien Mather, John Knight and David Holdsworth Department of Marketing, School of Business, Otago University, Dunedin, New Zealand Abstract Purpose – Aims to conduct research on consumer willingness to buy genetically modified (GM) foods with a price advantage and other benefits, compared with organic and ordinary types of foods, employing a robust experimental method.

4, pp. 23-42. J. (1982), “Factors affecting coupon redemption rates”, Journal of Marketing, Vol. 46 No. 4, pp. 102-14. A. (2001), “Coupon response in services”, Journal of Retailing, Vol. 77 No. 1, pp. 139-51. R. W. , New York, NY, imprint. , Donthu, N. and Lee, S. (2000), “An examination of selected marketing mix elements and brand equity”, Academy of Marketing Science, Vol. 28 No. 2, pp. 1-19. 386 Pricing differentials for organic, ordinary and genetically modified food Damien Mather, John Knight and David Holdsworth Department of Marketing, School of Business, Otago University, Dunedin, New Zealand Abstract Purpose – Aims to conduct research on consumer willingness to buy genetically modified (GM) foods with a price advantage and other benefits, compared with organic and ordinary types of foods, employing a robust experimental method.

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