Download Against the grain : lessons in entrepreneurship from the by Karan Bilimoria PDF

By Karan Bilimoria

ISBN-10: 0470741996

ISBN-13: 9780470741993

ISBN-10: 1906465401

ISBN-13: 9781906465407

ISBN-10: 1906465487

ISBN-13: 9781906465483

Cobra Beer is a real company good fortune tale. it really is nonetheless one of many quickest transforming into beer manufacturers within the united kingdom, with a present turnover of £126 million at retail price. it's exported to over forty five international locations world wide, and is obtainable national in additional than 6,000 indian eating places, 5,000 grocery store retailers and off-licences, and approximately 6,000 bars, golf equipment and pubs. This ebook will get to the guts of why & how Cobra has Read more...

summary: Cobra Beer is a real enterprise good fortune tale. it's nonetheless one of many quickest transforming into beer manufacturers within the united kingdom, with a present turnover of £126 million at retail worth. it's exported to over forty five nations around the globe, and is obtainable national in additional than 6,000 indian eating places, 5,000 grocery store shops and off-licences, and approximately 6,000 bars, golf equipment and pubs. This publication will get to the guts of why & how Cobra has built into one of many world's best-loved manufacturers, and gives nice company insights for each entrepreneur who desires to deliver their imaginative and prescient to lifestyles

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Additional info for Against the grain : lessons in entrepreneurship from the founder of Cobra Beer

Example text

This was when the benefit of having good advisers became apparent. Grant Thornton introduced me to the man running the Ealing branch of the Midland bank (now HSBC), Andrei Warhaftig. Warhaftig asked how much I thought my business was worth. One million pounds, I replied. So Warhaftig told me that if I could prove that at least one investor agreed with my valuation of the company and raise £50,000 by selling 5 per cent of my equity, then Midland would lend me the balance of £195,000. 47 AGAINST THE GRAIN It was the best offer I had received and so I set about finding someone willing to take a 5 per cent stake of my business for £50,000.

I had gone to great lengths to emphasise how popular imported lagers had become in the UK. Sol beer from Mexico was showing signs of becoming a major brand, Singha was being imported from Thailand, Budvar and Pilsner Urquell from the Czech Republic, and Budweiser from the United States. The British were waking up to the fact that lager need not be synonymous with ‘fizzy’ and ‘bland’, but could have flavour, character and history. No one in the room, other than me, seemed to remember any of this.

One million pounds, I replied. So Warhaftig told me that if I could prove that at least one investor agreed with my valuation of the company and raise £50,000 by selling 5 per cent of my equity, then Midland would lend me the balance of £195,000. 47 AGAINST THE GRAIN It was the best offer I had received and so I set about finding someone willing to take a 5 per cent stake of my business for £50,000. This was where a good network of contacts and advisers proved useful. Chande knew a potential investor, Pierre Brahm.

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Against the grain : lessons in entrepreneurship from the founder of Cobra Beer by Karan Bilimoria


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