By Terrence MacTaggart,Jerry Berberet,Kenneth A. "Buzz" Shaw, et al.Rowman and Littlefield Publishing Group|Rowman & Littlefield Publishers||Rowman & Littlefield Publishers, Inc.Adult NonfictionEducationLanguage(s): EnglishOn sale date: 14.02.2011Street date
What are the hallmarks of an enduring institutional turnaround? it really is too effortless to mistake a unmarried initiative—mounting a brand new advertising and marketing software, for instance, or bringing in one million greenback donation—for a real turnaround. profitable turnarounds contain profound, frequently tough, activities that have an effect on the funds, educational choices, and reputations of schools and universities. They take associations to new degrees of functionality after which current new demanding situations. MacTaggart examines the various levels that include institutional turnarounds and gives sensible suggestion on surroundings and attaining larger degrees of functionality. MacTaggart additionally discusses the early signs of a faculty or university's want for a turnaround. He and his colleagues define monetary traits and different symptoms of misery, in addition to benchmarks for a number of the levels in an efficient turnaround process. educational Turnarounds can help trustees, presidents, and college participants diagnose no matter if or...
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Extra info for Academic Turnarounds. Restoring Vitality to Challenged American Colleges/Universities
FIRST THINGS FIRST The experience of turnarounds strongly suggests that when budget problems are severe, the more painful tasks—cutting costs, programs, and staff, for example—must precede the more creative ones like marketing new programs. It is almost pointless to engage in a major rebranding exercise while a college is still hemorrhaging cash. And trying to redefine the academic culture of a university without first determining if there is a market for the new approach amounts to a tragic waste of time.
Marketing is the process of relating what an institution has to offer to groups of students, parents, employers, and others who will help pay for the service—or influence the students to seek it. In other words, marketing results in sales. Thus effective marketing may require adding new or improved educational products and services; communicating their value in more effective ways; adjusting the prices charged for them; and employing more analytical ways of segmenting and reaching markets—as well as a host of other strategies.
As a successful Stage III institution, Quinnipiac can fill its freshman class with students paying (before financial aid) about $35,000 a year and can use its budget surplus to continue to enhance both quality and its reputation for quality. Quinnipiac demonstrates the power of a successful Stage III institution where stronger academic quality reinforces the image of the school and enables it to charge substantial tuition. Thanks to tough-minded management, the school is able to channel those resources into an even stronger academic program and a more attractive, better-equipped campus.
Academic Turnarounds. Restoring Vitality to Challenged American Colleges/Universities by Terrence MacTaggart,Jerry Berberet,Kenneth A. "Buzz" Shaw, et al.Rowman and Littlefield Publishing Group|Rowman & Littlefield Publishers||Rowman & Littlefield Publishers, Inc.Adult NonfictionEducationLanguage(s): EnglishOn sale date: 14.02.2011Street date